Black-and-white photo of a woman, arts and culture consultant, Jane Macpherson, smiling, wearing a dark top with rolled-up sleeves, and a necklace.

hello, I’m

Jane Macpherson, consultant and coach in arts and culture

I help cultural organisations grow their audiences and empower their teams.

I’m an experienced marketing professional delivering strategic consultancy and coaching across the cultural sector.

Get in touch

My Services

  • A woman with glasses and earrings is placing sticky notes on a whiteboard filled with colorful notes, possibly engaged in planning or brainstorming.

    Consulting

    I find solutions for your marketing and communications and audience growth challenges. Whether it’s full strategies, or specific tricky issues, I’ll uncover the change needed, and support the people driving it.

    Find out more
  • A woman with shoulder-length brown hair, glasses, and a striped black and white shirt is smiling while holding a colorful gift box with a white ribbon, sitting at a table in a bright room.

    Coaching

    I am an executive coach, working with senior, and aspiring, leaders. I give vital support to individuals enabling them to excel, increasing impact across Arts and Culture.

    Find out more

About

I am a consultant and coach who works with visionary leaders for organisational success.

With deep expertise across the arts and culture sector, I've built up a broad range of experience, strategic marketing and communications, brand and audience development, CRM and retention, and leadership coaching. 

Whatever the challenge, I’m your critical friend and advisor, someone who listens, champions your ambition and the people driving it. I collaborate with teams and associates to define audience approaches that make lasting change happen.

I’m based in London, working remotely as an independent consultant or leading a team of associate specialists.

Learn more
A woman, arts and culture consultant, Jane Macpherson, with glasses and shoulder-length dark hair, wearing a green shirt, smiling and sitting at an outdoor wooden table with a smartphone, a mug, a notepad with a pink sticky note, and a pencil.

  • An outstanding piece of work, giving our team the clarity and strategic direction needed to move forward confidently

    Carl Stevens, Senior Manager New Technologies & Innovation, Arts Council England.

  • a transformative force for our organisation, as an exceptional consultant, she led outsanding all-staff workshops and delivered a comprehensive, achievable, and inspiring strategy document.

    Sim Eldem, Deputy Director, English PEN

  • the strategy has enabled us to set meaningful targets and develop our audiences further, none of which would have happened without Jane’s expertise

    Steph Curtis, Head of Organisation, Wise Children

  • I have worked with Jane in a few different capacities and really learnt a lot from her about how to be a generous and kind colleague, to champion those around you and celebrate everyone’s achievements. She is great fun to work alongside and gives her all to every project she works on.

    Colleague, 2025

  • Jane is a highly skilled strategic marketer with a natural aptitude for digital and data and able to navigate complex problems and challenges with confidence. She has enormous integrity, and an open and flexible working approach.

    Magdalen Fisher, Executive Director, Sadler’s Wells.

  • She combined rigour and strategic thinking with a genuinely warm and collaborative approach, delivered over and above the initial scope and was exactly what we needed

    Ania Patia, Head of Development Hospital Rooms

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Modern multi-story building with large glass windows, red brick exterior, and a red entrance, with people walking on the sidewalk at dusk.
A man looks at a candle flame through a transparent square set against a dark background.
Yellow and blue illuminated string lights tangled on a dark floor.
Modern cityscape featuring a large, uniquely designed building with a curved, overhanging roof supported by angled pillars, surrounded by tall glass office buildings.
Neon sign that says "arts depot" in pink and white lights, with reflections and windows in the background.
People sitting and standing outside the Museum of the Home in a city, with a brick and modern building, a tree, and a blue sky with clouds.
Contemporary art installation of large, colorful, abstract sculptures made of fabric and wire displayed in an unfinished art gallery
Front view of a historic Greek-style building with large white columns, marble statues, and intricate sculptures on the pediment.
A house with a sloped roof and chimney behind a lush garden filled with colorful flowers and green bushes, under a partly cloudy sky.
City skyline during sunset featuring tall skyscrapers, including The Shard, London, with pinkish sky in the background, and the BBC library building visible in the foreground.
The exterior of the National Library of Scotland building made of stone, with banners hanging from it, and a crowd of people walking on the street underneath.
A room with walls and ceiling covered in white paper with black line drawings of various figures, animals, and abstract designs. The floor has a red patterned rug with blue cushions and pillows scattered along the walls. Wooden benches and small tabl
A group of seven people in formal attire gathered around a dining table in a modern, glowing room with vertical light panels, some engaging in conversation, others looking away or deep in thought.
People dining outdoors with umbrellas in front of a large modern concrete building labeled 'National Theatre' on a sunny day.
A man dressed as a king with a crown on his head, showing a serious expression with a piece of tape covering his mouth, wearing royal attire and a leopard-patterned cape.
Brick building with multiple white-framed windows and pink banners that read 'The Place Dancing for Life' hanging on the exterior wall.
A group of women wearing white dress on a beach, standing with their arms raised above their heads.
A group of people standing on stage, appearing to be part of a formal event or performance, with large screens displaying the text 'Chatham Dockyard to Close Official News' behind them. The stage is lit with blue and white lights.
People gather at an outdoor urban space with a large Ferris wheel in the background, some sitting at tables, others walking, with fountains in the foreground and modern buildings nearby.
A group of seven people standing behind a black metal fence holding signs and photographs. The signs include messages like '#FREE ALAA', 'FREE ALAA', 'KEIR STARMER BRING ALAA HOME', and there are portraits of a man on some signs. The individuals are
A mural of two large palm trees and yellow flowers with the phrase 'Keep on Going' written in the center on a wall.
People working or studying at wooden tables in a grand, historic library with tall bookshelves filled with colorful books and large white columns.
Two women standing on stage for a rehearsal or performance in front of an audience, with chairs and a curtain behind them, and people standing and sitting in the auditorium.
Street view of two historic buildings, one is the Whitechapel Art Gallery and the other is the Passmore Edwards Library, with clear blue sky above and a blue sign for Aldgate East Station at the bottom.
Two young men in a workshop or studio setting. One is working with electronic equipment on a metal workbench, wearing a black T-shirt and camouflage pants. The other, wearing glasses and a black face mask, is holding a ladder and standing behind him,
A burger made of shiny gold material, with a sesame seed bun, lettuce, and other burger ingredients.
The interior of a theater or auditorium with red seats and wooden accents, shown from the stage area looking towards the audience.
A woman is holding a square piece of white material in a workshop or studio, inspecting it closely amid other people engaged in various activities.
A choir of women, diverse in age and ethnicity, sitting on stage during a performance, wearing colorful headscarves and accessories, while a woman holding a microphone and sheet music addresses them.
A group of five people in colorful, vintage-style clothing and glasses are performing in a dimly lit space, with their arms raised in a coordinated pose.