Jane Macpherson Consulting
Small Business Coaching
Strategic coaching for artists and creative business owners
Running a small creative business often means holding everything at once: the work, the clients, the finances, the marketing, the decision-making and the bigger question of where it is all going.
If you are an artist or small creative business owner, I can work with you to audit your business, understand what is working, identify what needs to change and give you a clear set of recommendations.
This is coaching for people who want structured headspace, honest reflection and practical next steps — without losing sight of their creative values.
A focused space to review your business and move forward
You might be at a point where your business has grown organically, but the structure around it no longer feels clear. You may be questioning your direction, struggling to prioritise, or wondering how to make your work more sustainable.
Together, we can look at the whole picture: your identity, offer, audience, visibility, systems, confidence and goals.
This might involve recalibrating your professional identity, planning change, exploring career progression, or simply giving you structured headspace to become unstuck.
WHERE WE MIGHT EXPLORE
This might be re-calibrating your professional identity, or planning change and progression aligned to your values.
It might simply be structured headspace to become unstuck. Together, we might explore how to:
develop your professional confidence and strengthen your sense of agency
clarify your offer, audience and positioning
align or renew your purpose and direction
manage limited resources, especially time, energy and focus
make clearer decisions about where to invest your effort
face a specific challenge or improve a professional relationship
develop your leadership style as your business grows
identify practical changes that could make your business more sustainable
IS THIS FOR YOU?
For artists and small creative business owners who want clarity, not just encouragement.
you are an artist, freelancer or creative business owner
your business has evolved, but your direction now feels unclear
you want an outside perspective on what is working and what needs to change
you need help prioritising your next steps
you want to grow without losing your creative purpose
you are ready to make more confident, strategic decisions
you want generous, practical support from someone who understands creative work and organisational change
MY APPROACH
I will cheerlead you to be professionally ambitious, address any limiting beliefs, and ensure you commit to action — a flexible and generous approach, based on exactly what you need.
Investing in yourself through professional coaching can often create considerable impact in a short series of sessions.
your current offer and services
your audience or client base
your positioning and professional identity
your communications and visibility
your goals and priorities
your ways of working
the opportunities you may not be seeing clearly yet
ABOUT JANE
Jane Macpherson
Jane Macpherson is a consultant and coach working with leaders on strategic and individual change. She has led in-house marketing, communications and digital teams for 25 years and has coached many individuals through periods of professional change.
Over the last 10 years, Jane has consulted on communications and marketing strategy, and coached individuals and organisations through digital and cultural transformation, combining creative, strategic and emotional thinking.
Jane works collaboratively and generously, bringing clarity, challenge and supportive accountability to each coaching relationship.
She is a Fellow of the Chartered Institute of Marketing, holds certification with ILM / City & Guilds and the Institute of Leadership, has NLP training, and is an associate member of the Association for Coaching.
Jane has three children and lives in London.
Fellow, Chartered Institute of Marketing · ILM / City & Guilds & Institute of Leadership · NLP trained · Associate member, Association for Coaching
READY WHEN YOU ARE